Hong Kong's premier online media group.

Marketing Budgets Spiral Toward Social

02. Mar, 2010

Nearly one-fifth of marketing dollars will go to social in five years

Marketers were already planning on upping spend in August 2009. They have continued to increase outlays since then, with respondents in February 2010 claiming they will devote nearly one-fifth of their marketing budgets to social media in the next five years.

Looking across sectors, business-to-business (B2B) spending is nearly in line with business-to-consumer (B2C), except in the lagging B2B products category. While B2C services were behind the game in August 2009, spending in that area has caught up and will remain in line with other outlays for the next several years. B2B product marketers will remain behind the curve over the next five years.

Continue reading at eMarketer

Categories: Blog

Leave a Reply

You must be logged in to post a comment.