Popcorn & Siglo Accessory Launch FourSquare Campaign in Hong Kong
We love the location based app FourSquare and so we’ve helped Pacific Cigar to become the first cigar chain in Hong Kong to utilize FourSquare as part of their social media marketing campaign.
Our initial launch includes first check-in’s receiving 20% off any Siglo Accessory product. But that alone is part of the attraction, the key is that if anyone from Hong Kong or tourists visiting Hong Kong check in within a certain area they will see the Siglo Accessory promotion and know there is a cigar shop nearby and act on it if they wish or dismiss it.
Here are 2 examples, the first one is a check-in at Exchange Square in Central – while looking for the nearest location we were at the system pulls up that the Pacific Cigar Divan on Des Voeux Road Central has a special offer.
In this second example, we checked in at RED SoHo and it immediately showed us the offer at the Havana Express in Soho on Cochrane Street right near the escalator and Lyndhurst Terrace.
So this kind of social media marketing lets a business stand out especially those ones not on the ground floor, and by giving an interesting incentive will at least either draw in that person or that person might tell someone who would benefit from it. We feel this kind of location based marketing to work best in dense cities like Hong Kong.
We’ll see how the check-ins do over the next few months and look at how we can reward the mayors of each of the shops.
See more on Siglo’s own blog at www.sigloblog.com