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“Social Media: Business Friend or Foe” Lunch Briefing at AustCham Hong Kong

20. Apr, 2010

AustCham’s Technology Committee presents:

Social Media: Business Friend or Foe

Lunch Briefing: Thursday 29 April 2010

Social Networking is now the number one activity conducted on the web. Organisations today can no longer afford not to have a social media strategy. Hong Kong, and indeed the rest of Asia, has clearly embraced social networking. Hong Kong now has more Facebook members per capita than the United States!

Consumer opinion is now more important than ever for businesses. However, there can be a downside when organisations and its employees engage with social media, which can be detrimental to your business if mismanaged.

Join our panel of experts to find out the business opportunities and risks of social media and the best way to make social media work for your brand. Our panel of industry experts has been assembled to answer all your social networking questions.

Our panellists include:

Moderator: David Ketchum, President, Asia Pacific, Bite Communications
David Ketchum specializes in off- and on-line corporate and marketing communications for companies expanding their business in the Asia Pacific. He is President, Asia Pacific of Bite Communications, Chairman of the Asia Digital Marketing Association, and Deputy Chairman of the Council of Public Relations Firms in Hong Kong. David is the author of BIG M, little m Marketing: New Strategies for a New Asia.

Casey Lau, Head of Creative, Popcorn Media Network
Casey Lau is a serial entrepreneur and digital business pioneer. Casey has used his graphic design qualifications across a broad range of areas from designing products for the Disney and Warner Bros. Stores to producing travelogue and entertainment gaming content for various CD-ROM production companies. Casey later moved into web design and founded his own internet design company, Rouge Media and Hong Kong’s first e-commerce site: ActionAce.com as well as web entertainment company Velocity9. Currently he is focusing his time as Head of Creative for the Popcorn Media Network, a new digital marketing company he co-founded in Hong Kong.

Jeremy Woolf, Global Social Media Lead, Senior Vice President, Text 100
Jeremy Woolf has worked in public relations and marketing in Asia Pacific for more than 18 years, with proven expertise in a wide range of communications disciplines. As Global Social Media Lead, he manages the company’s global social media practice. Jeremy has direct reports leading the Asian, North American and European regions, with dedicated social media teams in each of Text 100’s worldwide offices. The Global Social Media Practice is tasked with ensuring Text 100’s continued leadership in using social media channels to enhance a company’s brand and business performance. Jeremy’s team is responsible for product and service development, team skill enhancement and client consulting. Jeremy has consulted to and developed social media programs for blue chip clients around the world.

Louise Kristensen, Head of Digital Engagement, TBWA\TEQUILA
Louise Kristensen has worked across Asia, Europe & US with extensive experience in the conception and management of digital marketing strategies and campaigns for B2C and B2B, including notable work in social media space over the last 5 years across Asia. Louise joined TBWA\TEQUILA in February 2009 to lead and continue expansion plans in the digital space. She previously worked for brand consultancy Eight Partnership spearheading their digital marketing in HK & China and before that with the agency Digital Outlook in London specialising in interactive marketing for entertainment clients.


  • Thursday 29 April 2010


  • Registration from 12.30pm Presentation 12.45pm [sharp]
  • Session ends at approximately 2.00pm


  • AustCham Seminar Room
  • 3/F Lucky Building, 39 Wellington Street, Central, Hong Kong


  • HK$200 Members; HK$380 Non-members
  • (includes sandwiches, fruit and orange juice )

More information:

Categories: Blog

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